1. How do I define my target audience?
By creating user profiles (age, gender, location), using 'Interests' and 'Keyword' targeting in Twitter Ads, and expanding segments based on performance with demographic reports.
2. How do I measure my ROI?
Through Google Analytics integration with UTM tags and by using the formula: (Revenue - Spend) / Spend × 100.
3. How is daily budget optimization done?
Start with a low budget ($10–$20/day), instantly reallocate based on performance, and use 'Automatic Budget Optimization'.
4. What is the image-to-text balance in ad content?
A headline of ≤50 characters, a mobile-friendly visual (text ratio <20%), and clear CTA phrases ('Shop Now') are ideal.
5. What should be the video ad duration?
6–15 seconds is ideal; the message should be delivered in the first 3 seconds, and a mobile format (9:16 or 1:1) should be preferred.
6. Any A/B testing tips?
Test a single variable (headline, visual, or CTA), wait for a sufficient sample size (≥500 impressions), and analyze CTR and CPA metrics.
Turkey (Türkçe) 
